01
Ringmaster handled the basics.
But there was no strategy, no proactive thinking, and no accountability. Just editing and publishing.
User-Led Narratives
Story-driven content around real productivity challenges.
No real partner. Just a vendor.
01
Ringmaster handled the basics.
But there was no strategy, no proactive thinking, and no accountability. Just editing and publishing.
User-Led Narratives
Story-driven content around real productivity challenges.
The Challenges
Community-Led Discussions
Engaging conversations in relevant productivity and student communities.
02
Community-Led Discussions
Engaging conversations in relevant productivity and student communities.
02
Use-Case Positioning
Showcasing Cluely across meetings, lectures, work, and collaboration.
03
Use-Case Positioning
Showcasing Cluely across meetings, lectures, work, and collaboration.
03
04
Cultural & Viral Hooks
Timely, relatable content designed to spark engagement.
04
Cultural & Viral Hooks
Timely, relatable content designed to spark engagement.
05
Social Proof & Trust
Highlighting user adoption, traction, and real workflow impact.
05
Social Proof & Trust
Highlighting user adoption, traction, and real workflow impact.
Viral Engagement
Driving organic reach through relatable storytelling.
03
05
Social Proof Amplification
Real user behavior, adoption signals, and workflow transformations were used to build trust and encourage discovery through peer conversations.
The Blueprint
01
Product Awareness
Large-scale product awareness across productivity communities.
02
High-Intent Traffic
Attracting students and professionals actively seeking productivity tools.
04
Product Adoption
Increased adoption through workflow-based positioning.
The Blueprint
The Blueprint
Casestudy
Cluely
Cluely
How RawCanvas helped Cluely turn conversations into product discovery at scale
How RawCanvas helped Cluely turn conversations into product discovery at scale
How RawCanvas helped Cluely turn conversations into product discovery at scale
Timeline
2025
David Politis had the guests, the consistency, and the conviction. What he didn't have was a production partner that matched any of it. RawCanvas took over end-to-end and within 90 days, the show looked, sounded, and performed like it deserved to.
Timeline
2025
Cluely is an AI-powered productivity platform for meeting notes, knowledge capture, and workflow automation. RawCanvas led a Reddit-first strategy to drive awareness, community conversations, and organic product discovery.
INDUSTRY
B2C SaaS
SERVICE SCOPE
Reddit Distribution, User Acquisition & Viral Positioning
About
Cluely is an AI-powered productivity platform that automates meeting notes, captures knowledge, and streamlines workflows. While the product solved a real everyday problem, the challenge was building trust and awareness organically turning Cluely into a tool people discovered, discussed, and recommended naturally within productivity communities.
INDUSTRY
B2C SaaS
SERVICE SCOPE
Reddit Distribution, User Acquisition & Viral Positioning
INDUSTRY
B2C SaaS
SERVICE SCOPE
Reddit Distribution, User Acquisition & Viral Positioning
About
Cluely is an AI-powered productivity platform that automates meeting notes, captures knowledge, and streamlines workflows. While the product solved a real everyday problem, the challenge was building trust and awareness organically turning Cluely into a tool people discovered, discussed, and recommended naturally within productivity communities.
About
Cluely is an AI-powered productivity platform that automates meeting notes, captures knowledge, and streamlines workflows. While the product solved a real everyday problem, the challenge was building trust and awareness organically turning Cluely into a tool people discovered, discussed, and recommended naturally within productivity communities.
About
Cluely is an AI-powered productivity platform that automates meeting notes, captures knowledge, and streamlines workflows. While the product solved a real everyday problem, the challenge was building trust and awareness organically turning Cluely into a tool people discovered, discussed, and recommended naturally within productivity communities.
Content Strategy & Distribution Framework
Content Strategy & Distribution Framework
Content Strategy & Distribution Framework
User-Led Narratives
Story-driven content around real productivity challenges.
Community-Led Discussions
Engaging conversations in relevant productivity and student communities.
Use-Case Positioning
Showcasing Cluely across meetings, lectures, work, and collaboration.
Cultural & Viral Hooks
Timely, relatable content designed to spark engagement.
Social Proof & Trust
Highlighting user adoption, traction, and real workflow impact.
User-Led Narratives
Story-driven content around real productivity challenges.
Community-Led Discussions
Engaging conversations in relevant productivity and student communities.
Use-Case Positioning
Showcasing Cluely across meetings, lectures, work, and collaboration.
Cultural & Viral Hooks
Timely, relatable content designed to spark engagement.
Social Proof & Trust
Highlighting user adoption, traction, and real workflow impact.
Top Performing Threads
Top Performing Threads
Top Performing Threads
Key Outcomes
Key Outcomes
Product Awareness
Large-scale product awareness across productivity communities.
High-Intent Traffic
Attracting students and professionals actively seeking productivity tools.
Viral Engagement
Driving organic reach through relatable storytelling.
Viral Engagement
Driving organic reach through relatable storytelling.
High-Intent Traffic
Attracting students and professionals actively seeking productivity tools.
Product Adoption
Increased adoption through workflow-based positioning.
Growth Impact & Campaign Performance
1
Viral threads generating mass consumer visibility
2
High engagement across productivity and subreddits
3
Consistent inbound user interest via comments and DMs
4
Product discovery driven through peer-led discussions
Growth Impact & Campaign Performance
1
Viral threads generating mass consumer visibility
2
High engagement across productivity and subreddits
3
Consistent inbound interest through comments and DMs
4
Product discovery driven through peer-led discussions
Results by Platform
YouTube
26,000
SUBSCRIBERS
1495%
ENGAGEMENT
380%
WATCH TIME(hrs)
424%
VIEWS
622%
ACCOUNT'S REACHED
Substack
33%
OPEN RATES
73%
VIDEO PLAYS
150%
ENGAGEMENT
Results by Platform
YouTube
26,000
Subscribers
1495%
Engagement
380%
Watch Time (Hrs)
1495%
380%
26,000
Engagement
Watch Time
Subscribers
424%
Views
622%
Accounts Reached
424%
424%
622%
Accounts Reached
622%
Accounts Reached
Views
Views
Substack
33%
73%
VIDEO PLAYS
OPEN RATES
150%
ENGAGEMENT
Substack
33%
Open Rates
73%
Video Plays
150%
Engagement
Read Next
You could be next
We're selective. But we're always
looking for the next great story to tell.
You could be next
We're selective. But we're always
looking for the next great story to tell.