01
Ringmaster handled the basics.
But there was no strategy, no proactive thinking, and no accountability. Just editing and publishing.
No real partner. Just a vendor.
01
Ringmaster handled the basics.
But there was no strategy, no proactive thinking, and no accountability. Just editing and publishing.
The Challenges
02
02
03
03
04
04
05
05
03
05
The Blueprint
01
02
04
The Blueprint
The Blueprint
Timeline
2025
David Politis had the guests, the consistency, and the conviction. What he didn't have was a production partner that matched any of it. RawCanvas took over end-to-end and within 90 days, the show looked, sounded, and performed like it deserved to.
Timeline



PODCAST
The Challenge
James Liu, Operating Partner at 53 Capital, had a portfolio problem. The firm had acquired 11 companies over 5 years, ranging from $15M to $95M in revenue. Each had been a great deal. But finance operations across the portfolio were a mess.
"Every company had different processes, different systems, different close timelines," James explains. "Company A closed books in 8 days. Company F took 18 days. Company H couldn't give us a straight answer on when they'd be done. We couldn't get consistent reporting for our IC or LPs."
The finance maturity varied dramatically. Some companies had experienced CFOs and Controllers. Others had bookkeepers stretched into finance roles. Manual processes were everywhere—spreadsheets for reconciliations, email chains for approvals, paper expense reports.
"We'd try to implement improvements, but the portfolio companies resisted," James says. "They'd say 'We're too busy' or 'Our business is different' or 'That won't work with our systems.' Meanwhile, finance costs as a percentage of revenue were creeping up across the portfolio."
The numbers were concerning. Across the 11 companies, finance operations employed 87 people. James calculated that best-in-class companies of similar size would need about 55-60 finance FTEs total.
"We were carrying 25-30 extra finance employees across the portfolio," James explains. "That's $2M+ in annual costs that should flow to EBITDA."
The Solution
James discovered Lateral at a PE operating partner conference. The concept of deploying the same AI agents across all portfolio companies—regardless of their underlying ERP systems—solved his standardization problem.
"I didn't want to force all 11 companies onto the same ERP," James explains. "That would cost millions and take years. But we needed standardized processes. Lateral sits on top of whatever system each company uses and creates a consistent operating model."
53 Capital started with two pilot companies in January 2024—a $28M manufacturing company and a $65M business services company. After proving value, they rolled out to the remaining 9 companies over the next 12 months.
The Results
Pilot Phase (Companies 1-2, Months 1-4):
Both companies reduced close from 12-14 days to 5-6 days
Finance headcount requirements decreased by 30%
Avoided 3 planned finance hires across the two companies ($210K savings)
Expansion Phase (Companies 3-11, Months 5-12):
Rolled out to remaining 9 companies with learned best practices
Faster implementation (6 weeks vs. 8 weeks for pilots)
Portfolio-wide standardization achieved
Current State (Month 15):
All 11 companies on Lateral with standardized processes
Average close time: 6 days (down from 13 days)
Finance operations: 63 FTEs (down from 87)
Portfolio-Wide Impact:
$2.1M annual savings from avoided hiring and attrition
EBITDA improvement across portfolio
Consistent monthly reporting by day 8
Better visibility for IC and LP reporting
Standardized metrics enable benchmarking
PODCAST
PODCAST
The Challenge
James Liu, Operating Partner at 53 Capital, had a portfolio problem. The firm had acquired 11 companies over 5 years, ranging from $15M to $95M in revenue. Each had been a great deal. But finance operations across the portfolio were a mess.
"Every company had different processes, different systems, different close timelines," James explains. "Company A closed books in 8 days. Company F took 18 days. Company H couldn't give us a straight answer on when they'd be done. We couldn't get consistent reporting for our IC or LPs."
The finance maturity varied dramatically. Some companies had experienced CFOs and Controllers. Others had bookkeepers stretched into finance roles. Manual processes were everywhere—spreadsheets for reconciliations, email chains for approvals, paper expense reports.
"We'd try to implement improvements, but the portfolio companies resisted," James says. "They'd say 'We're too busy' or 'Our business is different' or 'That won't work with our systems.' Meanwhile, finance costs as a percentage of revenue were creeping up across the portfolio."
The numbers were concerning. Across the 11 companies, finance operations employed 87 people. James calculated that best-in-class companies of similar size would need about 55-60 finance FTEs total.
"We were carrying 25-30 extra finance employees across the portfolio," James explains. "That's $2M+ in annual costs that should flow to EBITDA."
The Solution
James discovered Lateral at a PE operating partner conference. The concept of deploying the same AI agents across all portfolio companies—regardless of their underlying ERP systems—solved his standardization problem.
"I didn't want to force all 11 companies onto the same ERP," James explains. "That would cost millions and take years. But we needed standardized processes. Lateral sits on top of whatever system each company uses and creates a consistent operating model."
53 Capital started with two pilot companies in January 2024—a $28M manufacturing company and a $65M business services company. After proving value, they rolled out to the remaining 9 companies over the next 12 months.
The Results
Pilot Phase (Companies 1-2, Months 1-4):
Both companies reduced close from 12-14 days to 5-6 days
Finance headcount requirements decreased by 30%
Avoided 3 planned finance hires across the two companies ($210K savings)
Expansion Phase (Companies 3-11, Months 5-12):
Rolled out to remaining 9 companies with learned best practices
Faster implementation (6 weeks vs. 8 weeks for pilots)
Portfolio-wide standardization achieved
Current State (Month 15):
All 11 companies on Lateral with standardized processes
Average close time: 6 days (down from 13 days)
Finance operations: 63 FTEs (down from 87)
Portfolio-Wide Impact:
$2.1M annual savings from avoided hiring and attrition
EBITDA improvement across portfolio
Consistent monthly reporting by day 8
Better visibility for IC and LP reporting
Standardized metrics enable benchmarking
The Challenge
James Liu, Operating Partner at 53 Capital, had a portfolio problem. The firm had acquired 11 companies over 5 years, ranging from $15M to $95M in revenue. Each had been a great deal. But finance operations across the portfolio were a mess.
"Every company had different processes, different systems, different close timelines," James explains. "Company A closed books in 8 days. Company F took 18 days. Company H couldn't give us a straight answer on when they'd be done. We couldn't get consistent reporting for our IC or LPs."
The finance maturity varied dramatically. Some companies had experienced CFOs and Controllers. Others had bookkeepers stretched into finance roles. Manual processes were everywhere—spreadsheets for reconciliations, email chains for approvals, paper expense reports.
"We'd try to implement improvements, but the portfolio companies resisted," James says. "They'd say 'We're too busy' or 'Our business is different' or 'That won't work with our systems.' Meanwhile, finance costs as a percentage of revenue were creeping up across the portfolio."
The numbers were concerning. Across the 11 companies, finance operations employed 87 people. James calculated that best-in-class companies of similar size would need about 55-60 finance FTEs total.
"We were carrying 25-30 extra finance employees across the portfolio," James explains. "That's $2M+ in annual costs that should flow to EBITDA."
The Solution
James discovered Lateral at a PE operating partner conference. The concept of deploying the same AI agents across all portfolio companies—regardless of their underlying ERP systems—solved his standardization problem.
"I didn't want to force all 11 companies onto the same ERP," James explains. "That would cost millions and take years. But we needed standardized processes. Lateral sits on top of whatever system each company uses and creates a consistent operating model."
53 Capital started with two pilot companies in January 2024—a $28M manufacturing company and a $65M business services company. After proving value, they rolled out to the remaining 9 companies over the next 12 months.
The Results
Pilot Phase (Companies 1-2, Months 1-4):
Both companies reduced close from 12-14 days to 5-6 days
Finance headcount requirements decreased by 30%
Avoided 3 planned finance hires across the two companies ($210K savings)
Expansion Phase (Companies 3-11, Months 5-12):
Rolled out to remaining 9 companies with learned best practices
Faster implementation (6 weeks vs. 8 weeks for pilots)
Portfolio-wide standardization achieved
Current State (Month 15):
All 11 companies on Lateral with standardized processes
Average close time: 6 days (down from 13 days)
Finance operations: 63 FTEs (down from 87)
Portfolio-Wide Impact:
$2.1M annual savings from avoided hiring and attrition
EBITDA improvement across portfolio
Consistent monthly reporting by day 8
Better visibility for IC and LP reporting
Standardized metrics enable benchmarking
The Challenge
James Liu, Operating Partner at 53 Capital, had a portfolio problem. The firm had acquired 11 companies over 5 years, ranging from $15M to $95M in revenue. Each had been a great deal. But finance operations across the portfolio were a mess.
"Every company had different processes, different systems, different close timelines," James explains. "Company A closed books in 8 days. Company F took 18 days. Company H couldn't give us a straight answer on when they'd be done. We couldn't get consistent reporting for our IC or LPs."
The finance maturity varied dramatically. Some companies had experienced CFOs and Controllers. Others had bookkeepers stretched into finance roles. Manual processes were everywhere—spreadsheets for reconciliations, email chains for approvals, paper expense reports.
"We'd try to implement improvements, but the portfolio companies resisted," James says. "They'd say 'We're too busy' or 'Our business is different' or 'That won't work with our systems.' Meanwhile, finance costs as a percentage of revenue were creeping up across the portfolio."
The numbers were concerning. Across the 11 companies, finance operations employed 87 people. James calculated that best-in-class companies of similar size would need about 55-60 finance FTEs total.
"We were carrying 25-30 extra finance employees across the portfolio," James explains. "That's $2M+ in annual costs that should flow to EBITDA."
The Solution
James discovered Lateral at a PE operating partner conference. The concept of deploying the same AI agents across all portfolio companies—regardless of their underlying ERP systems—solved his standardization problem.
"I didn't want to force all 11 companies onto the same ERP," James explains. "That would cost millions and take years. But we needed standardized processes. Lateral sits on top of whatever system each company uses and creates a consistent operating model."
53 Capital started with two pilot companies in January 2024—a $28M manufacturing company and a $65M business services company. After proving value, they rolled out to the remaining 9 companies over the next 12 months.
The Results
Pilot Phase (Companies 1-2, Months 1-4):
Both companies reduced close from 12-14 days to 5-6 days
Finance headcount requirements decreased by 30%
Avoided 3 planned finance hires across the two companies ($210K savings)
Expansion Phase (Companies 3-11, Months 5-12):
Rolled out to remaining 9 companies with learned best practices
Faster implementation (6 weeks vs. 8 weeks for pilots)
Portfolio-wide standardization achieved
Current State (Month 15):
All 11 companies on Lateral with standardized processes
Average close time: 6 days (down from 13 days)
Finance operations: 63 FTEs (down from 87)
Portfolio-Wide Impact:
$2.1M annual savings from avoided hiring and attrition
EBITDA improvement across portfolio
Consistent monthly reporting by day 8
Better visibility for IC and LP reporting
Standardized metrics enable benchmarking




Growth Impact & Campaign Performance
1
Viral threads generating mass consumer visibility
2
High engagement across productivity and subreddits
3
Consistent inbound user interest via comments and DMs
4
Product discovery driven through peer-led discussions
Growth Impact & Campaign Performance
1
Viral threads generating mass consumer visibility
2
High engagement across productivity and subreddits
3
Consistent inbound interest through comments and DMs
4
Product discovery driven through peer-led discussions
Results by Platform
YouTube
26,000
SUBSCRIBERS
1495%
ENGAGEMENT
380%
WATCH TIME(hrs)
424%
VIEWS
622%
ACCOUNT'S REACHED


Substack
33%
OPEN RATES
73%
VIDEO PLAYS
150%
ENGAGEMENT
Results by Platform
YouTube
26,000
Subscribers
1495%
Engagement
380%
Watch Time (Hrs)
1495%
380%
26,000
Engagement
Watch Time
Subscribers
424%
Views
622%
Accounts Reached
424%
424%
622%
Accounts Reached
622%
Accounts Reached
Views
Views
Substack
33%
73%
VIDEO PLAYS
OPEN RATES
150%
ENGAGEMENT
Substack


33%
Open Rates
73%
Video Plays
150%
Engagement
Read Next
You could be next
We're selective. But we're always
looking for the next great story to tell.
You could be next
We're selective. But we're always
looking for the next great story to tell.





